dunnhumby Brand Redesign
As senior designer/art director on a newly-formed small creative team, we were tasked with updating the dunnhumby brand. Through the process of research, discovery, and competitor analysis, we evolved the visuals and voice into a cohesive, professional, and approachable brand.
Brand guidelines
We created robust brand guidelines established by the new brand positioning. Along with the guidelines, we also developed business cards, stationary, notebooks, and other internal collateral.
Notebook design
As a global company, we chose to highlight our key markets for our notebook design. Each office would have the full suite and individuals could choose their favorite design.
Stationary design
Art directed the redesign of the stationary suite based on our new brand guidelines. Working with the printer and our business card system, we created a template that could be pre-printed and later populated as needs arose.
Video direction
Collaborating with a video production agency, we developed a way to flex the brand identity across different mediums.
Product logo branding
Based on our updated brand guidelines, we created a system of typography and iconography for branding new products.
Behind the scenes
Main team: myself as Art Director/Sr. Designer, UX Creative Director, Content Strategist
Supporting team: Contract Art Director, Graphic Designer, Contract Jr. Designers